CONSULTATIVE SELLING MASTERCLASS
A practical, field-tested training designed to help B2B sales professionals, account managers, and business leaders master the art of value-based selling, navigate complex buyer journeys, and shorten deal cycles.
Start Closing High-Value Consultative Deals
FORMAT/LOCATION
In-Person/Lagos
APPLICATIONS OPEN
September 1st
MASTERCLASS DATE
2 Days
STORY TIME FIRST
Traditional hard-selling methods are dead. Modern decision-makers are well-researched, risk-averse, and overwhelmed by vendor noise. If your sales strategy relies on feature dumps and discount negotiations, you risk:
Prolonged deal cycles that end in "no decision.
Severe margin erosion from price-based resistance.
High customer churn due to misaligned expectations post-sale.
INTRODUCING
CONSULTATIVE SELLING MASTERCLASS
Practitioner-Led Facilitation
Taught by experienced management consultants and industry veterans with real-world corporate track records
Post-Training Impact Assessment
Optional 30/60/90-day follow-up evaluations to track implementation and ROI for corporate sponsors.
Action-Oriented Toolkit
Participants walk away with customizable templates, frameworks, and job aids for immediate workplace application
Contextualized Case Studies
Real African and global business scenarios that reflect local market nuances.
CHEATSHEETS
In addition to our comprehensive in-person lessons, we also provide cheat sheets to help you quickly reference key concepts and techniques.
CHECKLISTS
The course includes checklists too, to help you keep track of all these elements, ensuring that you don't overlook anything important.
COMMUNITY
When you enroll in the course you'll become part of a thriving community of like-minded individuals who are passionate about sales.
THE PROGRAM
MORE THAN JUST A COURSE
WHAT YOU WILL LEARN:
Master advanced questioning frameworks to uncover latent operational bottlenecks, root-cause pain points, and strategic executive priorities that buyers often overlook.
Translate product capabilities into concrete business outcomes by building tailored ROI models and calculating the true cost of inaction for the client.
Map multifaceted buying committees to successfully align diverging incentives across operational champions, financial gatekeepers, and C-suite executives.
Convert pushback on price, scope, or timing into strategic problem-solving discussions that dismantle underlying risks instead of forcing high-pressure closes.
Transition from a transactional vendor into an indispensable partner by delivering industry insights that actively reframe how clients perceive their core business challenges.
MODULE 1
The Consultative Mindset
In this module, you'll learn about transitioning from seller to advisor and understanding modern B2B buying behavior.
MODULE 2
Advanced Discovery Skills
This module will teach you how to frame diagnostic questions, use active listening techniques, and uncover implicit needs.
MODULE 3
Building & Presenting ROI
In this module, you'll learn how to craft compelling business cases and quantify financial value for C-suite decision-makers.
MODULE 4
Managing Complex Deals
This module will teach you how to map buying committees, build consensus, and neutralize hidden deal-killers.
FAQs
GOT QUESTIONS?
QUESTION
Who is this masterclass designed for?
ANSWER
This program is built for B2B account executives, sales leaders, consultants, business founders, and technical professionals who manage long, complex sales cycles and want to move away from transactional pitching to high-value strategic selling.
QUESTION
Do I need prior enterprise sales experience to benefit?
ANSWER
While foundational sales knowledge is helpful, the curriculum is structured to accommodate both emerging professionals looking to step into enterprise-level deals and seasoned sales leaders aiming to modernize their diagnostic and closing frameworks.
QUESTION
How does consultative selling differ from standard sales training?
ANSWER
Traditional sales methods focus on pitching product features and overcoming objections through persuasion. Consultative selling teaches you to operate as an external advisor—diagnosing root-cause problems, quantifying financial impact, and co-creating solutions directly with the buyer's leadership team.
QUESTION
What formats, templates, or resources will I receive?
ANSWER
You will gain access to practical, reusable assets, including discovery call question banks, economic value/ROI calculation templates, stakeholder mapping matrices, and mutual action plan frameworks that you can immediately deploy in active deals.
QUESTION
How will this help me close deals faster?
ANSWER
By mastering mutual action plans, risk mitigation strategies, and multi-stakeholder alignment early in the sales cycle, you eliminate the late-stage objections and procurement stalls that typically derail complex deals.
QUESTION
Will I receive a certification upon completion?
ANSWER
Yes, upon successfully completing the course modules and practical assignments, you will receive a verifiable Certificate of Completion in Advanced Consultative Selling to showcase on your professional profile.
Registration & Delivery
Designed for independent professionals, individual executives, and small team delegations looking to sharpen their strategic selling skills in a collaborative, peer-networked environment.
Every registrant receives comprehensive program materials, fully catered executive lunch and refreshments for in-person cohorts, and a formal Certificate of Completion to validate consultative selling credentials.
Participants gain immediate access to enterprise-ready sales collateral, including live deal role-plays, diagnostic analysis frameworks, high-impact discovery question banks, and actionable post-training execution guides.
Interested?
We offer this cohort only four times a year and every application is assessed and individually handpicked based on our internal criteria.
NGN100,000
NGN VAT/Tax exclusive